OUR STORY
It Started With a Conversation.
Two sisters-in-law. Two corporate careers. One shared frustration — finding ethnic wear that looked beautiful and actually felt right for real life. Amaelia is what happened when Harshita and Renuka stopped searching and started making.
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THE FOUNDERS
Who’s Behind It
Co-Founder
Harshita
"I spent years in boardrooms wearing clothes that looked the part but never felt like mine. Amaelia is what I wished existed."
Co-Founder
Renuka
"We wanted to prove that hand-finished doesn’t mean old-fashioned — it just means someone cared enough to do it properly."
See It For Yourself
Explore the current edit — every piece hand-finished, ready to ship.
Shop the CollectionHOW IT BEGAN
From Boardrooms to Pattern Tables
Harshita and Renuka met as sisters-in-law and bonded over something unexpected — a quiet dissatisfaction with ethnic wear. Both spent years in corporate roles, dressing for meetings and dinners and everything in between. They wanted pieces that didn’t force a choice between looking considered and actually being comfortable.
What started as a conversation over chai became a sketchbook, then a first sample, then a small collection shared with friends who kept asking for more. Amaelia was never a business plan — it grew from a stubborn belief that hand-finished ethnic wear shouldn’t only exist in your grandmother’s wardrobe.
Hand-Finished, Always
Zari, zardozi and cut-dana work, finished by hand, piece by piece — not machine-replicated.
Designed In-House
Every silhouette and print starts on our table, not someone else’s factory floor.
Made to Move
Cut for real days, not just photographs — so ease doesn’t stop at the hemline.
THE PROCESS
The Hands Behind the Hem
Zardozi. Cut dana. Zari. Mirror work. These aren’t finishing touches — they’re the reason a piece takes days, not minutes, to make. Every embellishment on an Amaelia piece is placed by hand, checked by hand, and shipped only once it’s right.